LUKAS HAUGEN
Strategic Management and Sports Marketing Individual Major Portfolio
Strategic Management.
Building sustainable competitive advantages.
What is the Strategic Management & Sports Marketing Major?
“The ambition of those who study both Strategic Management and Sports Marketing (SM2) is to develop exceptional problem solving and leadership skills through the lens of multiple communication tactics and analytical insights.”
Three Enduring Questions -
How do businesses create value for their customers? What is the return on investment for a team of talented, selfless individuals? How can the recruitment and training processes be maximized to create a whole that is greater than the sum of its parts?
How do businesses achieve excellence through a sustainable competitive advantage? Which of the four areas of excellence is the most desirable? How can these strengths be marketed to a loyal customer base?
How do businesses maintain relevance in today’s constantly changing world? Given increasing access to information and competition for attention, what role does the continual development of technology and social media have on marketing efforts?
Lukas Haugen
St. Olaf College Class of 2024
B.A. Economics, Emphasis in Finance
B.A. Strategic Management and Sports Marketing