Name, Image, and Likeness Headlines
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"College Sports Leaders in Deep Talks to Settle NIL Antitrust Case vs. NCAA" - ESPN (April 29, 2024)
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"The NFL Draft Prospect Moonlighting as an Investor" - WSJ (April 25, 2024)
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"Reggie Bush Gets Heisman Trophy Back 14 Years after Forfeiting" - ESPN (April 24, 2024)
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"Caitlin Clark Set to Sign New 8-Year Deal with Nike" - ESPN (April 23, 2024)
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"FedEx Pledges $25M over 5 Years to NIL Program at Memphis" - ESPN (April 19, 2024)
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"How Nike Won the Battle for Caitlin Clark" - WSJ (April 19, 2024)
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"Source: NCAA Could OK New Transfer Eligibility Rule at Next Meeting" - ESPN (April 8, 2024)
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"Baker: NCAA Eyeing 'Consumer Protection System' in NIL Age" - ESPN (April 8, 2024)
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"Purdue's Zach Edey missing out on profits due to U.S. NIL law" - ESPN (April 5, 2024)
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“This is business”: $3.2M NIL-valued Caitlin Clark makes her intention clear for Final Four game against Paige Bueckers’ UConn" - Sportskeeda (April 5, 2024)
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"WSJ Sports: This School Didn't Want Caitlin Clark. Uh-Oh." - WSJ (April 5, 2024)
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"NIL chaos in six words: We can't go on like this" - Star Tribune (March 22, 2024)
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"Are NCAA Athletes Amateurs Anymore?" - WSJ (March 19, 2024).
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"Dartmouth Basketball Players Vote to Unionize in New Challenge to NCAA’s Amateurism Model" - WSJ (March 5, 2024)
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"As college sports faces more change, is private equity money coming in?" - ESPN (January 26, 2024)
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"‘Can you spell N-I-L?’: Amateur on brink of unthinkable PGA Tour win" - Golf.com (January 20, 2024)
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"NCAA to further evaluate proposal where schools would pay athletes" - ESPN (January 11, 2024)
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"NCAA penalizes FSU football; assistant gets 3-game ban for violations" - ESPN (January 11, 2024)
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"NCAA approves new NIL rules to help athletes 'protect themselves'" - ESPN (January 10, 2024)
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"Purchase Moore Hamann Bacon" Named Best NIL Deal of 2023 - Iowa Pork Producers Association (December 19, 2023)
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"NCAA president says NIL proposal just a starting point" - ESPN (December 6, 2023)
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"Iowa State football players sign NIL deal with pork company" - ESPN (September 26, 2023)
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"The NIL Era Has Arrived: What the Coming of July 1 Means for the NCAA" - Harvard Law School (July 1, 2021)
“The Wild West depiction of NIL is real. The NIL concept has morphed into a PFP (Pay For Play) reality, putting boosters and backers of every school in a financial vise that looks something like this: If fans don't give money to collectives to retain and recruit top players, the team will suffer on the field or court, leading to poor seasons, leading to coaching changes, leading to turmoil, leading to rival school success.”
— Chip Scoggins, Star Tribune
“All the things that I believed in, for all these years, 50 years of coaching, no longer exist in college athletics. It was always about developing players, it was always about helping people be more successful in life.”
“My wife came to me right before I retired and said ‘All they care about is how much you’re going to pay them, they don’t care about how much you’re going to develop them, which is what we’ve always done so why are we doing this?’”
— Nick Saban on the impact NIL has had on recruiting and his decision to retire
“Probably $10 million a year. I could have done $5 million on my own with Instagram. I could have done $5 million a year on my own just through the people and connections that I had on my phone.”
— Johnny “Football” Manziel’s estimate of his NIL earnings during his time as the Heisman-trophy winning quarterback at the Texas A&M University
Collegiate Sports Revenue
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The NCAA makes a substantial portion of revenue from March Madness television and marketing rights. For example, the NCAA made around $1 Billion off March Madness alone in 2022-2023; accounting for a vast majority of the $1.28 Billion total.
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60% of NCAA annual revenues, or around $600 Million, is distributed to Division I members schools and conferences.
Two-Sport Dominance
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“While the average school generates $31.9 million in football revenue each year, the next 35 sports on average generate $31.7 million combined each year” (Business Insider).
College football makes more money than all other 35 collegiate sports combined.
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College basketball generates $8.1 Million per school annually.
If a Collective Bargaining Agreement similar to the NFL or NBA were adopted, every collegiate basketball player would make nearly $500,000 annually by sharing 50% of revenues.
Celebrity Athletes
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Strong emphasis on college football. Key indicator = Social Media following.
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Newer, yet faster growth than on the men’s side.
Dominated by women’s basketball stars including Caitlin Clark, Angel Reese, and the Cavinder sisters. Headlined by gymnast Livvy Dunne.