Three Key Takeaways

Learned about the different eras of marketing history in America. Studied the current strategy of “Adding Value” and learned how to implement this through various strategies.

Practiced skill of finding and citing quality research. Developed an appreciation for supporting claims with strong data and statistics.

Emphasized importance of understanding your audience through diligent interaction and feedback. Worked with real-world client Riverwalk Market Fair in Northfield, MN to improve social media marketing, branding, and presence.